With state-of-the art barcode creation and barcode reading technology, NeoMedia harnesses the power of the mobile phone in a whole new way.
Mobile phones with cameras become barcode scanners that give consumers instant access to the web. Its a simple, one-click transaction that delivers consumers and businesses what they want anytime, anywhere.
Through NeoMedias technology, traditional advertising is instantly transformed into a multi-media experience when advertisers incorporate 2D barcodes into their marketing mix.

Any product, magazine/newspaper, retail display or billboard with a 2D code can provide access to real-time product or service information, downloadable content or mobile commerce transactions.
NeoMedia also provides infrastructure solutions to enable mobile ticketing and couponing programs, including scanner hardware and system support software for seamless implementation.
NeoMedia is a true pioneer in the mobile barcode business. To make this system a reality, NeoMedia offers the tools and infrastructure for wireless carriers, mobile phone manufacturers and advertisers to make mobile barcode commerce reliable and universal.
Their open standards approach creates a foundation that makes it easy to integrate barcode scanning technology onto mobile phones and the companys carrier grade eco-system provides network support, advanced analytics and reporting capabilities for operators and campaign mangers alike.

For more information, please visit http://www.neom.com